Category: readly

New at PBS MediaShift: Exploring the “Netflix for Magazines” Model

I have a new post up at PBS MediaShift that offers a different perspective on the “Netflix for magazines” (a.k.a., “buffet-style”) business model offered by Readly and Magzter, among other companies. I wanted to hear from these companies about why they think they can succeed with this approach. The two things I found most curious in reporting this story: From my conversation with Blake Pollard at Readly: “We have tried to go away from being a reading app to

‘Netflix for Magazines’ Services Explain Why They’re Not Doomed

It must be depressing to hear so many people say that your company’s business model has no future. Some magazine industry observers have recently said that the “all-you-can-read” or “Netflix for magazines” subscription model is doomed. They cite the lack of appeal of digital magazines, the missing sensory pleasure of print, and the superiority of reading individual online articles over magazine issues. Despite these doubts, the companies offering this subscription approach have soldiered on and have seen

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