Category: next issue media

Visualizing the Discouraging Realities, Mobile Growth at Digital Mags

Every month, the Magazine Media 360° audience report lands in my email inbox. I’ve always wanted to dig deeper into that intriguing spreadsheet. Finally, it’s spring break — and what else does a journalism professor do on vacation but play around with data? This report is released by MPA, the Association of Magazine Media. Its full name is “The Magazine Media 360° Brand Audience Report.” It summarizes in a 5-page document (here’s February’s PDF) the current

‘Netflix for Magazines’ Services Explain Why They’re Not Doomed

It must be depressing to hear so many people say that your company’s business model has no future. Some magazine industry observers have recently said that the “all-you-can-read” or “Netflix for magazines” subscription model is doomed. They cite the lack of appeal of digital magazines, the missing sensory pleasure of print, and the superiority of reading individual online articles over magazine issues. Despite these doubts, the companies offering this subscription approach have soldiered on and have seen

Top css.php