Category: magazine research

Visualizing the Discouraging Realities, Mobile Growth at Digital Mags

Every month, the Magazine Media 360° audience report lands in my email inbox. I’ve always wanted to dig deeper into that intriguing spreadsheet. Finally, it’s spring break — and what else does a journalism professor do on vacation but play around with data? This report is released by MPA, the Association of Magazine Media. Its full name is “The Magazine Media 360° Brand Audience Report.” It summarizes in a 5-page document (here’s February’s PDF) the current

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