Category: digital magazines

‘Netflix for Magazines’ Services Explain Why They’re Not Doomed

It must be depressing to hear so many people say that your company’s business model has no future. Some magazine industry observers have recently said that the “all-you-can-read” or “Netflix for magazines” subscription model is doomed. They cite the lack of appeal of digital magazines, the missing sensory pleasure of print, and the superiority of reading individual online articles over magazine issues. Despite these doubts, the companies offering this subscription approach have soldiered on and have seen

New at PBS MediaShift: Magazine Multimedia and Analytics

From a Flickr search for “data.” Things I can use on the blog, but not on MediaShift! Photo from JD Hancock I have two new posts up at PBS MediaShift: one on the integration of multimedia production into magazine production processes (which finally seems to have become a more natural part of the workflow), and a second sort-of-follow-up piece on how magazines know when their multimedia works…analytics! The use of analytics to refine digital magazine

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